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Don’t Treat Every Press Release the Same
If your nonprofit goes through the same motions each time it sends out a press release, it is time to take a good look at your approach. Just organizing the information to fit in a press-release format and sending it out to your media list isn’t enough. If you are wondering why some organizations get [...]
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The Importance of Nonprofit Branding
In a recent re-branding project with a fairly large and long-established organization, it was clear that only a handful of people within the organization really understood what a “brand” is. While their staff and board members could grasp the “Nike” brand, they were having difficulty understanding why a nonprofit organization needed a brand. After decades [...]
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When That Great Idea for a Release Isn’t Actually News
Your boss says “this would make a great news release.” If the “this” is a new program, a major grant, an honor your organization recently received or a compelling case study with statistics that illustrate how you are making a difference in your community – congratulations! However, sometimes the “this” is more along the lines [...]
