Browsing: Digital PR RSS
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Is Your Nonprofit’s Website Media Friendly?
Journalists write on tight deadlines. They write at night, early in the morning, or whenever the mood strikes them. Public-relations offices aren’t always open and available to answer the phone at two o’clock in the morning (and chances are most nonprofit organizations don’t really have “public-relations offices” in the first place). You may not have [...]
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7 Social-Media Pitfalls for Nonprofits
Nonprofits are flocking to social media as a way to communicate with stakeholders. While that effort to engage donors and supports is laudable, it’s also fraught with challenges. Be aware of these seven pitfalls when venturing out into the world of social media. 1. Setting up your nonprofit’s Facebook account as a person instead of [...]
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The Value of LinkedIn for Nonprofits
(Our articles are published in partnership with the Philanthropy Journal.) LinkedIn is comprised of 110 million professional profiles and more than 2.2 million company profiles that can be tapped according to interest, specialty, location and background. Nonprofit professionals are now reporting some of the most valuable assets of this social-media tool and how it [...]
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Be Compelling in 140 Characters (or Less)
Writers will tell you that it is much harder to write a short press release than a long one because it requires choosing your words and focus very carefully. The same goes for writing copy for a brochure or just about anything. When you can’t include everything about your organization, how do you decide what [...]
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Facebook is Changing How Your Nonprofit Should Approach Email Campaigns
Just like video killed the radio star in the 1980s, social media is very rapidly changing how nonprofits need to approach email campaigns and website development. Your nonprofit has been working on growing its Facebook audience, and one of the ways to invite supporters to your befriend your page is with your email list. What [...]
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Top-10 Signs Your Nonprofit Needs a New Website
If you have been urging your nonprofit to develop a new website, but have gotten nowhere, bring this top-10 list to your next staff meeting to garner some laughs and jumpstart the conversation. The top-10 reasons your nonprofit needs a new website: 10. Your website and social media don’t speak the same language and can’t [...]
