Browsing: Posts Tagged ‘press releases RSS
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Creating a More Effective Media List
Making a list and checking it twice isn’t just for the holidays anymore. Ensuring your media list is a valuable tool for your media-relations success is a year-round effort. Think you already have an effective media list? Here are a few basics to check right now, and some ideas for creating stronger lists: Names and [...]
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When That Great Idea for a Release Isn’t Actually News
Your boss says “this would make a great news release.” If the “this” is a new program, a major grant, an honor your organization recently received or a compelling case study with statistics that illustrate how you are making a difference in your community – congratulations! However, sometimes the “this” is more along the lines [...]
