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  • How to Get Your Nonprofit’s Experts in the News

    How to Get Your Nonprofit’s Experts in the News

    0 comments Published Dec 2, 02 AM

    The best media mentions sometimes aren’t about your nonprofit at all. But, they can be highly effective in terms of increasing the awareness of your organization and, more importantly, its credibility. Where will you find such mentions? Look through the New York Times. Scan your local newspaper. Pay attention to who CNN is interviewing. When [...]

  • Be Compelling in 140 Characters (or Less)

    Be Compelling in 140 Characters (or Less)

    0 comments Published Aug 18, 11 AM

    Writers will tell you that it is much harder to write a short press release than a long one because it requires choosing your words and focus very carefully. The same goes for writing copy for a brochure or just about anything. When you can’t include everything about your organization, how do you decide what [...]

  • Thinking About Creating a Marketing Committee?

    Thinking About Creating a Marketing Committee?

    0 comments Published Oct 4, 11 AM

    When a nonprofit does not have a significant internal marketing capacity and doesn’t have the budget for outsourced help, a volunteer committee may seem like the answer. And it very well could be. But that decision needs to be carefully thought through, taking into consideration the pros and cons. Before diving in, ask yourself these [...]

  • Nonprofit Tagline Basics

    Nonprofit Tagline Basics

    0 comments Published Sep 6, 16 PM

    (Our articles are published in partnership with the Philanthropy Journal.) Most often, nonprofits develop new taglines as a result of one of the following events: A rebranding, an anniversary or milestone celebration, the launch of a new fundraising campaign, or the hiring of a new marketing manager or executive director. Of these reasons for a [...]

  • The Guerilla-Style Brand Audit

    The Guerilla-Style Brand Audit

    0 comments Published May 2, 14 PM

    If your nonprofit’s brand isn’t consistent, or if you just have a gut feeling that things may not be right, it may be time to talk branding with the decision-makers at your organization. Instead of pulling your hair out because fellow staffers just don’t get why you can’t print your logo in a different color [...]

  • Facebook is Changing How Your Nonprofit Should Approach Email Campaigns

    Facebook is Changing How Your Nonprofit Should Approach Email Campaigns

    0 comments Published Apr 27, 16 PM

    Just like video killed the radio star in the 1980s, social media is very rapidly changing how nonprofits need to approach email campaigns and website development. Your nonprofit has been working on growing its Facebook audience, and one of the ways to invite supporters to your befriend your page is with your email list. What [...]

  • Nonprofit Messaging Advice from Tina Fey?

    Nonprofit Messaging Advice from Tina Fey?

    0 comments Published Apr 16, 03 AM

    In Tina Fey’s very funny new book, “Bossypants,” she writes about her first job after college, which happened to have been at a well-known nonprofit—the YMCA (which, of course, is now just “the Y” – a subject that warrants its own article). In Tina’s case, she worked at the front desk of the YMCA in [...]

  • Does Your Nonprofit Need a New Logo? (Or Maybe Even a New Name?)

    Does Your Nonprofit Need a New Logo? (Or Maybe Even a New Name?)

    0 comments Published Apr 16, 01 AM

    Too often, nonprofit organizations wait far too long before changing a logo that is well overdue for either a makeover or a complete change. The reluctance to change is understandable, but in many cases it is not warranted. Here is a check list to jump start the conversation at your organization: Are staff members reluctant [...]

  • From Nonsense to Sensible Messaging

    From Nonsense to Sensible Messaging

    0 comments Published Apr 15, 05 AM

    Do you know what “nonprofit speak” is? It is when nonprofits start talking their own language that no one else understands. When you spend your working days writing grants for funding programs that will solve problems that cause you sleepless nights, there’s no wonder nonprofit folks start speaking this way. Your nonprofit deserves better—it deserves [...]

  • Top-10 Signs Your Nonprofit Needs a New Website

    Top-10 Signs Your Nonprofit Needs a New Website

    0 comments Published Apr 15, 00 AM

    If you have been urging your nonprofit to develop a new website, but have gotten nowhere, bring this top-10 list to your next staff meeting to garner some laughs and jumpstart the conversation. The top-10 reasons your nonprofit needs a new website: 10. Your website and social media don’t speak the same language and can’t [...]