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  • When a press release isn’t the answer

    When a press release isn’t the answer

    0 comments Published Dec 11, 10 AM

    Most nonprofits have only one weapon in their public-relations arsenal: the press release. But sometimes the traditional release isn’t always the answer and not always appropriate. There are better ways for the public to read your news. Here are some occasions when choosing a different strategy could be more appropriate and lend you even greater [...]

  • Developing a positive and proactive content strategy

    Developing a positive and proactive content strategy

    0 comments Published Nov 16, 16 PM

    Most nonprofits fall short on the messages they deliver. The following questions will help nonprofit leaders develop a positive and proactive content strategy. What will you say? Nonprofit leaders should explore the messages and themes they want to get across to their audiences. Deciding where they stand on issues important to their causes and what [...]

  • Creating effective mission and vision statements starts with asking questions

    Creating effective mission and vision statements starts with asking questions

    0 comments Published Oct 8, 15 PM

    Just about every nonprofit has both a mission and a vision statement. They are seen on websites and brochures and required in grant applications. Ask anyone at a nonprofit, and they will either be able to recite the mission and vision statements or at least tell you where to find them. Yet, very often, creating [...]

  • The value of LinkedIn for nonprofits

    The value of LinkedIn for nonprofits

    0 comments Published Sep 29, 14 PM

    LinkedIn is comprised of 364 million + professional profiles in more than 200 countries that can be tapped according to interest, specialty, location and background. Nonprofit professionals are now reporting some of the most valuable assets of this social-media tool and how it has directly helped their organization on many levels. This feedback has yielded [...]

  • Communicating during a crisis

    Communicating during a crisis

    0 comments Published Sep 28, 15 PM

    A crisis communications plan is essential for any nonprofit organization. Any number of situations can be cause for negative media directed at your organization, from mismanagement of funds on the board of directors, to legal disputes, to upset clients or former staff. The key to minimizing the potential damage to your organization’s reputation and integrity [...]

  • Don’t Treat Every Press Release the Same

    Don’t Treat Every Press Release the Same

    0 comments Published Jun 13, 19 PM

    If your nonprofit goes through the same motions each time it sends out a press release, it is time to take a good look at your approach. Just organizing the information to fit in a press-release format and sending it out to your media list isn’t enough. If you are wondering why some organizations get [...]

  • Stand apart from the crowd – Year-end fundraising campaigns

    Stand apart from the crowd – Year-end fundraising campaigns

    0 comments Published Jun 2, 15 PM

    Whether there is a specific focus around the holidays or not, many nonprofits choose this time of year to kick off their annual fundraising appeal.  For some, it can yield a good percentage of their overall annual fundraising, but for others, their campaign can fall flat. The following are some simple steps any organization can [...]

  • The marketing investment portfolio

    The marketing investment portfolio

    0 comments Published Sep 5, 15 PM

    As the choices of new marketing strategies and initiatives evolve, nonprofits constantly reevaluate what marketing initiatives to pursue and how much to invest in each marketing communications vehicle. How can you help your nonprofit determine how much to invest in from one vehicle versus another? The best way to do this is with the same [...]

  • Developing a nonprofit press kit

    Developing a nonprofit press kit

    0 comments Published Sep 5, 10 AM

    A press kit should provide the media with the necessary background information about the organization in a simple, concise and user-friendly way. Done well, a press kit will educate journalists and provide the basics about the organization, its leadership, services and issues it supports. Press kits can be used in a variety of ways, including [...]

  • Assessing brand value

    Assessing brand value

    0 comments Published Aug 9, 15 PM

    Corporations spend considerable time and money to assess their brand value. Brand value can give insight into overall profit potential, customer loyalty and whether or not investors would be willing to invest capital in the corporation. Within the nonprofit sector, leaders often don’t give much thought to their brand value and most don’t think it [...]