Browsing: Digital PR RSS

  • When a press release isn’t the answer

    When a press release isn’t the answer

    0 comments Published Dec 11, 10 AM

    Most nonprofits have only one weapon in their public-relations arsenal: the press release. But sometimes the traditional release isn’t always the answer and not always appropriate. There are better ways for the public to read your news. Here are some occasions when choosing a different strategy could be more appropriate and lend you even greater [...]

  • Developing a positive and proactive content strategy

    Developing a positive and proactive content strategy

    0 comments Published Nov 16, 16 PM

    Most nonprofits fall short on the messages they deliver. The following questions will help nonprofit leaders develop a positive and proactive content strategy. What will you say? Nonprofit leaders should explore the messages and themes they want to get across to their audiences. Deciding where they stand on issues important to their causes and what [...]

  • The value of LinkedIn for nonprofits

    The value of LinkedIn for nonprofits

    0 comments Published Sep 29, 14 PM

    LinkedIn is comprised of 364 million + professional profiles in more than 200 countries that can be tapped according to interest, specialty, location and background. Nonprofit professionals are now reporting some of the most valuable assets of this social-media tool and how it has directly helped their organization on many levels. This feedback has yielded [...]

  • Communicating during a crisis

    Communicating during a crisis

    0 comments Published Sep 28, 15 PM

    A crisis communications plan is essential for any nonprofit organization. Any number of situations can be cause for negative media directed at your organization, from mismanagement of funds on the board of directors, to legal disputes, to upset clients or former staff. The key to minimizing the potential damage to your organization’s reputation and integrity [...]

  • Is Your Nonprofit’s Website Media Friendly?

    Is Your Nonprofit’s Website Media Friendly?

    0 comments Published Apr 26, 11 AM

    Journalists write on tight deadlines. They write at night, early in the morning, or whenever the mood strikes them. Public-relations offices aren’t always open and available to answer the phone at two o’clock in the morning (and chances are most nonprofit organizations don’t really have “public-relations offices” in the first place). You may not have [...]

  • 7 Social-Media Pitfalls for Nonprofits

    7 Social-Media Pitfalls for Nonprofits

    0 comments Published Feb 16, 14 PM

    Nonprofits are flocking to social media as a way to communicate with stakeholders. While that effort to engage donors and supports is laudable, it’s also fraught with challenges. Be aware of these seven pitfalls when venturing out into the world of social media. 1. Setting up your nonprofit’s Facebook account as a person instead of [...]

  • Developing a nonprofit press kit

    Developing a nonprofit press kit

    0 comments Published Sep 5, 10 AM

    A press kit should provide the media with the necessary background information about the organization in a simple, concise and user-friendly way. Done well, a press kit will educate journalists and provide the basics about the organization, its leadership, services and issues it supports. Press kits can be used in a variety of ways, including [...]

  • Be Compelling in 140 Characters (or Less)

    Be Compelling in 140 Characters (or Less)

    0 comments Published Aug 18, 11 AM

    Writers will tell you that it is much harder to write a short press release than a long one because it requires choosing your words and focus very carefully. The same goes for writing copy for a brochure or just about anything. When you can’t include everything about your organization, how do you decide what [...]

  • The Value of LinkedIn for Nonprofits

    The Value of LinkedIn for Nonprofits

    0 comments Published Oct 20, 15 PM

    (Our articles are published in partnership with the Philanthropy Journal.)   LinkedIn is comprised of 110 million professional profiles and more than 2.2 million company profiles that can be tapped according to interest, specialty, location and background. Nonprofit professionals are now reporting some of the most valuable assets of this social-media tool and how it [...]

  • Facebook is Changing How Your Nonprofit Should Approach Email Campaigns

    Facebook is Changing How Your Nonprofit Should Approach Email Campaigns

    0 comments Published Apr 27, 16 PM

    Just like video killed the radio star in the 1980s, social media is very rapidly changing how nonprofits need to approach email campaigns and website development. Your nonprofit has been working on growing its Facebook audience, and one of the ways to invite supporters to your befriend your page is with your email list. What [...]