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  • Stand apart from the crowd – Year-end fundraising campaigns

    Stand apart from the crowd – Year-end fundraising campaigns

    0 comments Published Jun 2, 15 PM

    Whether there is a specific focus around the holidays or not, many nonprofits choose this time of year to kick off their annual fundraising appeal.  For some, it can yield a good percentage of their overall annual fundraising, but for others, their campaign can fall flat. The following are some simple steps any organization can [...]

  • The marketing investment portfolio

    The marketing investment portfolio

    0 comments Published Sep 5, 15 PM

    As the choices of new marketing strategies and initiatives evolve, nonprofits constantly reevaluate what marketing initiatives to pursue and how much to invest in each marketing communications vehicle. How can you help your nonprofit determine how much to invest in from one vehicle versus another? The best way to do this is with the same [...]

  • Marketing Your Nonprofit for Free

    Marketing Your Nonprofit for Free

    0 comments Published Feb 16, 15 PM

    I say it over and over, and it still rings true: Sometimes the best marketing you can do for your nonprofit takes precious time rather than dollars. Understanding that time is also often just as limited as a nonprofit’s dollars, here is a list to make sure precious time is spent wisely on “free PR” [...]

  • Thinking About Creating a Marketing Committee?

    Thinking About Creating a Marketing Committee?

    0 comments Published Oct 4, 11 AM

    When a nonprofit does not have a significant internal marketing capacity and doesn’t have the budget for outsourced help, a volunteer committee may seem like the answer. And it very well could be. But that decision needs to be carefully thought through, taking into consideration the pros and cons. Before diving in, ask yourself these [...]