Browsing: Media Relations RSS

  • When a press release isn’t the answer

    When a press release isn’t the answer

    0 comments Published Dec 11, 10 AM

    Most nonprofits have only one weapon in their public-relations arsenal: the press release. But sometimes the traditional release isn’t always the answer and not always appropriate. There are better ways for the public to read your news. Here are some occasions when choosing a different strategy could be more appropriate and lend you even greater [...]

  • How to Get Your Nonprofit’s Experts in the News

    How to Get Your Nonprofit’s Experts in the News

    0 comments Published Dec 2, 02 AM

    The best media mentions sometimes aren’t about your nonprofit at all. But, they can be highly effective in terms of increasing the awareness of your organization and, more importantly, its credibility. Where will you find such mentions? Look through the New York Times. Scan your local newspaper. Pay attention to who CNN is interviewing. When [...]

  • Communicating during a crisis

    Communicating during a crisis

    0 comments Published Sep 28, 15 PM

    A crisis communications plan is essential for any nonprofit organization. Any number of situations can be cause for negative media directed at your organization, from mismanagement of funds on the board of directors, to legal disputes, to upset clients or former staff. The key to minimizing the potential damage to your organization’s reputation and integrity [...]

  • Don’t Treat Every Press Release the Same

    Don’t Treat Every Press Release the Same

    0 comments Published Jun 13, 19 PM

    If your nonprofit goes through the same motions each time it sends out a press release, it is time to take a good look at your approach. Just organizing the information to fit in a press-release format and sending it out to your media list isn’t enough. If you are wondering why some organizations get [...]

  • Is Your Nonprofit’s Website Media Friendly?

    Is Your Nonprofit’s Website Media Friendly?

    0 comments Published Apr 26, 11 AM

    Journalists write on tight deadlines. They write at night, early in the morning, or whenever the mood strikes them. Public-relations offices aren’t always open and available to answer the phone at two o’clock in the morning (and chances are most nonprofit organizations don’t really have “public-relations offices” in the first place). You may not have [...]

  • When that Great Idea for a News Release Isn’t Really News

    When that Great Idea for a News Release Isn’t Really News

    0 comments Published Mar 22, 12 PM

    So, your boss says “this would make a great news release.” But, you know better. If  “this” is a new program, a major grant, an honor your organization recently received or a compelling case study with statistics that illustrate how you are making a difference in your community – congratulations! However, sometimes “this” is more [...]

  • Writing a One-Page News Release

    Writing a One-Page News Release

    0 comments Published Mar 7, 13 PM

    Nonprofit organizations can use a news release to announce their events or newsworthy information. But keeping a news release to one page, with the most relevant, timely information is an important step is seeing the release published. Too often, nonprofit news releases are filled with long summaries about their organizations, written in the wrong style [...]

  • Developing a nonprofit press kit

    Developing a nonprofit press kit

    0 comments Published Sep 5, 10 AM

    A press kit should provide the media with the necessary background information about the organization in a simple, concise and user-friendly way. Done well, a press kit will educate journalists and provide the basics about the organization, its leadership, services and issues it supports. Press kits can be used in a variety of ways, including [...]

  • How to Give a Good Media Interview for Your Nonprofit

    How to Give a Good Media Interview for Your Nonprofit

    0 comments Published May 15, 13 PM

    Media interviews can be a great way to get the word out about your nonprofit and the issues and causes your organization supports, but care is needed in dealing with the media. Be prepared. Be sure to fully understand the subject matter the interview will cover. Research and see if the outlet or the reporter [...]

  • Don’t Treat Every Press Release the Same

    Don’t Treat Every Press Release the Same

    0 comments Published Jul 15, 16 PM

    If your nonprofit goes through the same motions each time it sends out a press release, it is time to take a good look at your approach. Just organizing the information to fit in a press-release format and sending it out to your media list isn’t enough. If you are wondering why some organizations get [...]