Nonprofits are flocking to social media as a way to communicate with stakeholders. While that effort to engage donors and supports is laudable, it’s also fraught with challenges. Be aware of these seven pitfalls when venturing...
Category - Tips Articles
Communicating during a crisis
A crisis communications plan is essential for any nonprofit organization. Any number of situations can be cause for negative media directed at your organization, from mismanagement of funds on the board of directors, to legal...
The value of LinkedIn for nonprofits
LinkedIn is comprised of 500 million + professional profiles in more than 200 countries that can be tapped according to interest, specialty, location and background. Nonprofit professionals are now reporting some of the most...
Creating effective mission and vision statements starts with asking questions
Just about every nonprofit has both a mission and a vision statement. They are seen on websites and brochures and required in grant applications. Ask anyone at a nonprofit, and they will either be able to recite the mission and...
Assessing your nonprofit’s brand value
Corporations spend considerable time and money to assess their brand value. Brand value can give insight into overall profit potential, customer loyalty and whether or not investors would be willing to invest capital in the...
Developing a nonprofit press kit
A press kit should provide the media with the necessary background information about the organization in a simple, concise and user-friendly way. Done well, a press kit will educate journalists and provide the basics about the...
How to get your nonprofit’s experts in the news
The best media mentions sometimes aren’t about your nonprofit at all. But, they can be highly effective in terms of increasing the awareness of your organization and, more importantly, its credibility. Where will you find such...
When a press release isn’t the answer
Most nonprofits have only one weapon in their public-relations arsenal: the press release. But sometimes the traditional release isn’t always the answer and not always appropriate. There are better ways for the public to read...
Thinking about creating a nonprofit marketing committee?
When a nonprofit does not have a significant internal marketing capacity and doesn’t have the budget for outsourced help, a volunteer committee may seem like the answer. And it very well could be. But that decision needs to be...
The marketing investment portfolio
As the choices of new marketing strategies and initiatives evolve, nonprofits constantly reevaluate what marketing initiatives to pursue and how much to invest in each marketing communications vehicle. How can you help your...