A press kit should provide the media with the necessary background information about the organization in a simple, concise and user-friendly way. Done well, a press kit will educate journalists and provide the basics about the...
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The importance of nonprofit branding
In a recent re-branding project with a fairly large and long-established organization, it was clear...
Does your nonprofit need a new logo (and maybe even a new name)?
Too often, nonprofit organizations wait far too long before changing a logo that is well overdue...
Assessing your nonprofit’s brand value
Corporations spend considerable time and money to assess their brand value. Brand value can give...
Running Online Advocacy Campaigns: 4 Tips for Your Nonprofit
We’re living in difficult times. COVID-19 has affected every industry, whether directly or...
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How nonprofits should approach fundraising and donor communications during the Coronavirus pandemic and financial crisis
Top free resources to spark your nonprofit’s storytelling creativity
Creating effective mission and vision statements starts with asking questions
