Too often, nonprofit organizations wait far too long before changing a logo that is well overdue...
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7 social media pitfalls for nonprofits
Nonprofits are flocking to social media as a way to communicate with stakeholders. While that...
Communicating during a crisis
A crisis communications plan is essential for any nonprofit organization. Any number of situations...
The value of LinkedIn for nonprofits
LinkedIn is comprised of 500 million + professional profiles in more than 200 countries that can be...
Creating effective mission and vision statements starts with...
Just about every nonprofit has both a mission and a vision statement. They are seen on websites and...
Assessing your nonprofit’s brand value
Corporations spend considerable time and money to assess their brand value. Brand value can give...
Developing a nonprofit press kit
A press kit should provide the media with the necessary background information about the...
How to get your nonprofit’s experts in the news
The best media mentions sometimes aren’t about your nonprofit at all. But, they can be highly...
When a press release isn’t the answer
Most nonprofits have only one weapon in their public-relations arsenal: the press release. But...