Browsing: Media Relations RSS
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How to Get Your Nonprofit’s Experts in the News
The best media mentions sometimes aren’t about your nonprofit at all. But, they can be highly effective in terms of increasing the awareness of your organization and, more importantly, its credibility. Where will you find such mentions? Look through the New York Times. Scan your local newspaper. Pay attention to who CNN is interviewing. When [...]
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Don’t Treat Every Press Release the Same
If your nonprofit goes through the same motions each time it sends out a press release, it is time to take a good look at your approach. Just organizing the information to fit in a press-release format and sending it out to your media list isn’t enough. If you are wondering why some organizations get [...]
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How to Give a Good Media Interview for Your Nonprofit
Media interviews can be a great way to get the word out about your nonprofit and the issues and causes your organization supports, but care is needed in dealing with the media. Be prepared. Be sure to fully understand the subject matter the interview will cover. Research and see if the outlet or the reporter [...]
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Is Your Nonprofit’s Website Media Friendly?
Journalists write on tight deadlines. They write at night, early in the morning, or whenever the mood strikes them. Public-relations offices aren’t always open and available to answer the phone at two o’clock in the morning (and chances are most nonprofit organizations don’t really have “public-relations offices” in the first place). You may not have [...]
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When that Great Idea for a News Release Isn’t Really News
So, your boss says “this would make a great news release.” But, you know better. If “this” is a new program, a major grant, an honor your organization recently received or a compelling case study with statistics that illustrate how you are making a difference in your community – congratulations! However, sometimes “this” is more [...]
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Writing a One-Page News Release
Nonprofit organizations can use a news release to announce their events or newsworthy information. But keeping a news release to one page, with the most relevant, timely information is an important step is seeing the release published. Too often, nonprofit news releases are filled with long summaries about their organizations, written in the wrong style [...]
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Don’t Treat Every Press Release the Same
If your nonprofit goes through the same motions each time it sends out a press release, it is time to take a good look at your approach. Just organizing the information to fit in a press-release format and sending it out to your media list isn’t enough. If you are wondering why some organizations get [...]
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Creating a More Effective Media List
Making a list and checking it twice isn’t just for the holidays anymore. Ensuring your media list is a valuable tool for your media-relations success is a year-round effort. Think you already have an effective media list? Here are a few basics to check right now, and some ideas for creating stronger lists: Names and [...]
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When That Great Idea for a Release Isn’t Actually News
Your boss says “this would make a great news release.” If the “this” is a new program, a major grant, an honor your organization recently received or a compelling case study with statistics that illustrate how you are making a difference in your community – congratulations! However, sometimes the “this” is more along the lines [...]
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How to Get Your Nonprofit in the News
If you are pitching to a reporter, yet you have never taken the time to read anything he or she has written, you may want to rethink your priorities. While you don’t have to be a complete news junkie to have a successful media-relations effort, you do need to know and do a few basic [...]
