Donor engagement indicates how passionate your supporters are about your cause, the successes of your marketing team, the potential for increasing gift sizes, and the amount of fun your donors have with your organization. As some...
Category - Marketing Strategy + Planning
Why your nonprofit needs a crisis communications plan
A crisis communications plan is critical to protect a nonprofit’s people, assets and brand. In a crisis communications situation, your reputation is at stake. The steps taken in preparation for a crisis and how you handle the...
The 7 best marketing-focused conferences for nonprofits
Nonprofit Technology Conference When: March 13–15, 2019 Location: Portland, OR (Oregon Convention Center) How much: $699 – $1,200 Size: 2,000 attendees Presented by: NTEN Most people who have attended one of these...
Top 3 nonprofit marketing best practices for the new year
Now that the new year has rolled in, it’s time to get back to business. As you know, marketing your nonprofit effectively is crucial to your organization’s success. Your marketing strategy needs to be well thought-out so you can...
Thinking about creating a nonprofit marketing committee?
When a nonprofit does not have a significant internal marketing capacity and doesn’t have the budget for outsourced help, a volunteer committee may seem like the answer. And it very well could be. But that decision needs to be...
The marketing investment portfolio
As the choices of new marketing strategies and initiatives evolve, nonprofits constantly reevaluate what marketing initiatives to pursue and how much to invest in each marketing communications vehicle. How can you help your...