We’re living in difficult times. COVID-19 has affected every industry, whether directly or indirectly. Nonprofits are no exception. Right now, your organization may be experiencing difficulties fundraising and finding ways to...
Category - Branding for Nonprofits
Does your nonprofit need a new logo (and maybe even a new name)?
Too often, nonprofit organizations wait far too long before changing a logo that is well overdue for either a makeover or a complete change. The reluctance to change is understandable, but in many cases it is not warranted. Here...
Assessing your nonprofit’s brand value
Corporations spend considerable time and money to assess their brand value. Brand value can give insight into overall profit potential, customer loyalty and whether or not investors would be willing to invest capital in the...
The importance of nonprofit branding
In a recent re-branding project with a fairly large and long-established organization, it was clear that only a handful of people within the organization really understood what a “brand” is. While their staff and board members...
