A crisis communications plan is critical to protect a nonprofit’s people, assets and brand. In a crisis communications situation, your reputation is at stake. The steps taken in preparation for a crisis and how you handle the...
Category - PR + News Management
Communicating during a crisis
A crisis communications plan is essential for any nonprofit organization. Any number of situations can be cause for negative media directed at your organization, from mismanagement of funds on the board of directors, to legal...
Developing a nonprofit press kit
A press kit should provide the media with the necessary background information about the organization in a simple, concise and user-friendly way. Done well, a press kit will educate journalists and provide the basics about the...
How to get your nonprofit’s experts in the news
The best media mentions sometimes aren’t about your nonprofit at all. But, they can be highly effective in terms of increasing the awareness of your organization and, more importantly, its credibility. Where will you find such...
When a press release isn’t the answer
Most nonprofits have only one weapon in their public-relations arsenal: the press release. But sometimes the traditional release isn’t always the answer and not always appropriate. There are better ways for the public to read...