Nonprofits are flocking to social media as a way to communicate with stakeholders. While that...
Author - nonprofitpr
Creating effective mission and vision statements starts with...
Just about every nonprofit has both a mission and a vision statement. They are seen on websites and...
Assessing your nonprofit’s brand value
Corporations spend considerable time and money to assess their brand value. Brand value can give...
Developing a nonprofit press kit
A press kit should provide the media with the necessary background information about the...
How to get your nonprofit’s experts in the news
The best media mentions sometimes aren’t about your nonprofit at all. But, they can be highly...
When a press release isn’t the answer
Most nonprofits have only one weapon in their public-relations arsenal: the press release. But...
Thinking about creating a nonprofit marketing committee?
When a nonprofit does not have a significant internal marketing capacity and doesn’t have the...
The marketing investment portfolio
As the choices of new marketing strategies and initiatives evolve, nonprofits constantly reevaluate...
The importance of nonprofit branding
In a recent re-branding project with a fairly large and long-established organization, it was clear...
Is your nonprofit’s website media friendly?
Journalists write on tight deadlines. They write at night, early in the morning, or whenever the...