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  • The Importance of Nonprofit Branding

    The Importance of Nonprofit Branding

    0 comments Published Apr 11, 09 AM

    In a recent re-branding project with a fairly large and long-established organization, it was clear that only a handful of people within the organization really understood what a “brand” is. While their staff and board members could grasp the “Nike” brand, they were having difficulty understanding why a nonprofit organization needed a brand. After decades [...]

  • When That Great Idea for a Release Isn’t Actually News

    When That Great Idea for a Release Isn’t Actually News

    0 comments Published Apr 9, 17 PM

    Your boss says “this would make a great news release.” If the “this” is a new program, a major grant, an honor your organization recently received or a compelling case study with statistics that illustrate how you are making a difference in your community – congratulations! However, sometimes the “this” is more along the lines [...]