In a recent re-branding project with a fairly large and long-established organization, it was clear that only a handful of people within the organization really understood what a “brand” is. While their staff and board members...
Category - Tips Articles
Is your nonprofit’s website media friendly?
Journalists write on tight deadlines. They write at night, early in the morning, or whenever the mood strikes them. Public-relations offices aren’t always open and available to answer the phone at two o’clock in the morning (and...