Most nonprofits fall short on the messages they deliver. The following questions will help nonprofit leaders develop a positive and proactive content strategy. What will you say? Nonprofit leaders should explore the messages and...
Category - Tips Articles
The importance of nonprofit branding
In a recent re-branding project with a fairly large and long-established organization, it was clear that only a handful of people within the organization really understood what a “brand” is. While their staff and board members...
Is your nonprofit’s website media friendly?
Journalists write on tight deadlines. They write at night, early in the morning, or whenever the mood strikes them. Public-relations offices aren’t always open and available to answer the phone at two o’clock in the morning (and...