Latest NonprofitPR Articles
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How to Get Your Nonprofit’s Experts in the News
The best media mentions sometimes aren’t about your nonprofit at all. But, they can be highly effective in terms of increasing the awareness of your organization and, more importantly, its credibility. Where will you ...
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Thinking About Creating a Marketing Committee?
When a nonprofit does not have a significant internal marketing capacity and doesn't have the budget for outsourced help, a volunteer committee may seem like the answer. And it very well could be. But that decision ...
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Don’t Treat Every Press Release the Same
If your nonprofit goes through the same motions each time it sends out a press release, it is time to take a good look at your approach. Just organizing the information to fit in a press-release format and sending it ...
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How to Give a Good Media Interview for Your Nonprofit
Media interviews can be a great way to get the word out about your nonprofit and the issues and causes your organization supports, but care is needed in dealing with the media. Be prepared. Be sure to fully ...
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Is Your Nonprofit’s Website Media Friendly?
Journalists write on tight deadlines. They write at night, early in the morning, or whenever the mood strikes them. Public-relations offices aren't always open and available to answer the phone at two o'clock in the ...
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The Importance of Nonprofit Branding
In a recent re-branding project with a fairly large and long-established organization, it was clear that only a handful of people within the organization really understood what a "brand" is. While their staff and ...
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Adopting National Branding (for Nonprofits)
For the most part, when people hear the names American Red Cross, American Heart Association, Boys and Girls Clubs and Girl Scouts, there is pretty quick recognition as to what these organizations do. Finding ...
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When that Great Idea for a News Release Isn’t Really News
So, your boss says "this would make a great news release." But, you know better. If "this" is a new program, a major grant, an honor your organization recently received or a compelling case study with statistics ...
